By Caleb Parke

Donald Trump and Hillary Clinton released their final ads for the 2016 campaign before Americans vote on Tuesday.

If you would have told me at the beginning of the campaign cycle that Trump’s final ad would be full of substance and policy and Clinton’s final ad would be vague and void of any policy or substance, I would have pushed back — but that’s exactly what they decided to do.

Trump’s feels like one of his rallies with images and video playing over his speech, focusing on the American people as the only ones who can get rid of the corruption and help Make America Great Again.

Clinton’s ad has pop-star Katy Perry’s song “Roar” playing throughout showing different people, leading up to Hillary at the end, saying “I’m voting for ______, (respect, equality, a President). The one thing missing? Anyone saying, “I’m voting for Hillary Clinton.”

See for yourself.

Trump’s closing ad:

Clinton’s closing ad:

They both remind me of the campaigns Trump and Clinton have run.

For Clinton it has been all about surrogates on the campaign trail (celebrities like Katy Perry and politicians like President Obama), and for Trump it has been all about him and the large crowds at all his rallies.

On Tuesday, we will find out who ran the most effective campaign to reach their target audience — voters.

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November 6, 2016